Listserv

Yes, but it depends on whether or not you want to send survey reminders.  If you want to send reminders, avoid using the listserv because you'll have to send to everyone instead of only those who haven't responded yet.  

To use listserv in the distributions, remember to adjust the setting at the bottom of the Compose email window.  Click on the blue words. Show Advanced Options, then select Multiple Completes or Anonymous as the Link Type.  If you do not modify this setting, only one person will be allowed to finish your survey.

The best option is to extract the email addresses from the listserv and build a panel inside of Qualtrics to distribute your survey. This way, you can send out reminders and don't have to worry about the bottom settings to ensure that everyone can take the survey.